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HEY PRINCESS!
Princesses get a bad rap. So we enlisted some stellar AFLW talent to give the dusty old princess
image a drop punt right in the tiara.
Disney
Proud To Be A Princess
Disney Princess wanted to shift its brand into the modern day and give discerning mums a reason to rethink what the brand was all about. To do this, we created a robust and strategic campaign weaving together PR, content, partnerships and influencers to align the brand's values with that of the AFLW - grit, determination and guts.
The final result was over 20 pieces of unique and engaging content and a staggering reach of 26+ million via over 100 pieces of broadcast, print and online coverage.
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