Steal The Suite

The Prince Hotel 

The Prince Hotel wanted to let the world know they had reopened, and were as cool and luxe as ever. 

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Using a savvy creative-led approach to PR we hatched a fun and talkable campaign based on the simple truth... people love stealing stuff from hotels (I mean, if you don't leave with a suitcase brimming with little shampoos - you, friend, are hotel-ing wrong.) 

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Steal The Suite encouraged guests to steal brazenly upon leaving, and the idea stirred up media-buzz in news, travel and lifestyle media Australia and beyond, earning the client about a BAZILLION PERCENT ROI**

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** these numbers are always kinda hazey... But the results were great, ok?