"My kids will never have heaps of obnoxious plastic toys clogging up our house"... said every single one of us, pre-kids. Oh you smug, smug fools!  

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BIG W wanted to tell parents, and kids, about Toys For Joy - their in-store toy recycling program that helps you clear out the toy room without the goodbye guilts. 

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Enter this ridiculously fun campaign, that was even more fun to work on - from the character concepts, to the lyrics and all the itty bitty details in-between. This one will get stuck in your noggin all day long. 

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