Despite consumers cluing on years ago, and becoming generally fatigued with the April Fools' brand pranks, as the 1st rolled around we managed to get one over them.

With intricate airport filming requirements not stifling our engines,  we smoothly landed content that played the prank with a straight bat.  And it got people talking - triple their social engagement rate and reaching a global audience of over 50 million via 80+ leading online, social media, TV and radio platforms.  Needless to say, the clients were flying high.